Event registration begins at 8:00AM. Enter on Mission Street & check in with security on the first floor. From here, you will be escorted to the workshop room. Please be sure to bring your government-issued ID.

Welcome by Datablazer community members & hosts, Mehmet Orun & Angelica Buffa.

Confessions of a Datablazer: From Data Chaos to Data Cloud Dreams, Suzie Campbell

Understanding data quality challenges isn't just critical for a successful Data Cloud implementation—it can also help quantify and justify why your organization may need Data Cloud in the first place. Hear from a past admin turned applications director on how uncovering hidden data issues led to both meaningful data improvements and a strategic Data Cloud proof of concept.

Audience: Architect, Admin, and Consultant

Strategic Planning for Your First Data Cloud Evaluation or Implementation, Angelica Buffa

Starting a Data Cloud project without a clear plan can lead to misalignment, inefficiencies, and wasted resources. This session will walk you through essential strategies for scoping your project, selecting data sources, defining success criteria, and making key design decisions. Learn how to evaluate business value, optimize credit consumption, and set up a strong foundation for a smooth implementation.

Audience: Consultant and Admin

Common Data Cloud Design Mistakes and How to Prevent Them, Mehmet Orun

Learn how to assess for and mitigate common pitfalls and implement proven modeling, mapping, and transformation techniques with real-world Do’s and Don’ts to drive results. If you do not structure you data effectively, your Data Cloud evaluation and implementations will face delays and waste credits waste due to avoidable data architecture mistakes.

Audience: Architect and Consultant

Connector and Integration Architecture Strategy, Angelica Buffa

Choosing the right integration strategy is critical for scalable and efficient Data Cloud implementations. This session will explore the architecture behind standard and custom connectors, when to use bulk vs. streaming ingestion, and key design considerations to optimize performance, security, and cost. Learn how to structure your integration approach to ensure long-term success and seamless data flows across systems.

Audience: Architect

Streamlining DevOps with Data Cloud Sandboxes, Eliot Harper

Discover how Data Cloud sandboxes can integrate platform change and release management into your existing DevOps workflows. Learn how to implement robust testing methodologies to maintain data quality and drive confidence in your deployments. This session will explore best practices across every stage of the application lifecycle, equipping you to optimize data governance and release management in Data Cloud.

Audience: Architect

How to Better Estimate Data Cloud Credit Needs and Demonstrate Value, Mehmet Orun

This session will teach you effective techniques to leverage included credits, demonstrate quantifiable business value, and associated credit needs using Data Cloud’s Digital Wallet and on-platform solutions. If you’re struggling to guesstimate Data Cloud credit needs before starting a project, you’re not alone—and you may not be aware of all the options available for better cost modeling.

Audience: Architect and Consultant

Empower B2B customers with Unified Account Architecture, Anu Pandey

Discover best practices for supporting B2B use cases in your architecture, segmentation and ID resolution setup. Learn how to incorporate complex Account hierarchies, intentional duplicates and external data to create a Unified Account. This session will explore how Unified Accounts and Individuals work together to enable robust Account-level analytics and activation.

Audience: Architect, Admin, and Consultant

Unstructured Data, Meet AI: Lessons from the Field with Agentforce and Data Cloud, Sam Taylor

AI agents are only as smart as the data they can access—but most company knowledge is trapped in unstructured formats like documents, emails, and PDFs. With generative AI on the rise, organizations are under pressure to turn this scattered information into something useful. In this talk, we’ll go beyond theory to share firsthand insights from real implementations—what works, what doesn’t, and how to avoid common pitfalls. Learn what constitutes unstructured data, how Data Cloud helps operationalize it, and how Retrieval-Augmented Generation (RAG) enhances AI agents’ ability to deliver relevant, reliable answers.

Audience: Architect, Admin, and Consultant

Wrap up the day with closing remarks from hosts Mehmet Orun & Angelica Buffa.

Departure or join us for a visit up to Salesforce's Ohana Floor on the 61st floor.