Webinar

Businesses in the food industry are facing considerable challenges in terms of profitability. This is largely due to the constant margin pressure from retailers, coupled with rising prices of raw materials and growing operational costs due to COVID-19 related disruptions in the supply chain. To further complicate the market, start-ups engage consumers with new digital value propositions, threatening the incumbent’s market share.

Consequently, organizations in this sector, especially the ones with a predominant B2B focus, feel the need to utilize new digital channels to reach their consumer base, while preserving the essential relationship with retailers.

 To achieve this objective, food industry players might consider:

• launching a website that provides content directly to consumers and/or complements the retail channel by delivering premium services, personalized products, or subscriptions
• building personalized engagement journeys to attract and then retain new customers

• developing a digital engagement platform that rewards consumers for sharing preferences and experiences, or for recommending new products and flavors through gamification or crowd innovation
• monitoring the sentiment around their goods on social media, even when they take the form of private labels
• co-creating with consumers and B2B customers and run agile pilots to quickly assess the validity of new offerings
• testing solutions in the field (for example with food stands/trucks/branded shops) and digitally collecting consumer’s feedback, so that it can be consolidated and analyzed to refine product development and go-to-market strategies

If any of these initiatives resonate with you, join us on Tuesday November 16th at 15.00h CET/ 14.00h GMT to discover how Capgemini and Salesforce can help you execute a direct-to-consumer strategy by seamlessly implementing a single digital platform.

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Additional Content Headline

 To achieve this objective, food industry players might consider:

 launching a website that provides content directly to consumers and/or complements the retail channel by delivering premium services, personalized products, or subscriptions

- building personalized engagement journeys to attract and then retain new customers

- developing a digital engagement platform that rewards consumers for sharing preferences and experiences, or for recommending new products and flavors through gamification or crowd innovation

- monitoring the sentiment around their goods on social media, even when they take the form of private labels

- co-creating with consumers and B2B customers and run agile pilots to quickly assess the validity of new offerings

- testing solutions in the field (for example with food stands/trucks/branded shops) and digitally collecting consumer’s feedback, so that it can be consolidated and analyzed to refine product development and go-to-market strategies

If any of these initiatives resonate with you, join us on Tuesday November 16th at 15.00h CET/ 14.00h GMT to discover how Capgemini and Salesforce can help you execute a direct-to-consumer strategy by seamlessly implementing a single digital platform.

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