Join us for two interactive sessions!

Women in Leadership Breakfast (Closed, at capacity)

9:00 AM - 10:30 AM ET

Join Salesforce and Sercante for an engaging discussion about the current business environment, leading through uncertainty, and uplifting our powerful community of female trailblazers and leaders. This event is open to all - the amazing women and their allies.

Customer Lifetime Value Workshop (Open, seats available)

11:00 AM - 2:00 PM ET

(Lunch will be provided)

In today’s challenging economy, most businesses are being forced to reevaluate their growth strategy. Churn rates have reached all-time highs and new customer acquisition is down year-over-year. Most companies are shifting their orientation from focusing on “rapid growth” to “profitable growth”. In this new world, customer lifetime value (CLTV) is quickly becoming the most important metric for marketing and CX organizations.

We welcome you to join us for an intimate and interactive workshop with hands-on exercises, best practices, and guidance around “how to” maximize customer lifetime value. We’ll explore strategies to increase customer retention, engagement, and growth - driving more repeat purchases, upsells, and cross-sells. Participants will learn and use frameworks to identify and prioritize key CLTV use cases and build a plan to implement the use cases in their organizations post-workshop.

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