Connections 2023 Manufacturing, Automotive & Energy

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Connections 2023 Manufacturing, Automotive & Energy

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We’re excited to connect with you in our Manufacturing, Automotive, and Energy (MAE) Lodge. Here’s your guide to all the industry events happening at the lodge – plus resources, tips, and intel on must-see Connections sessions.

Hear from luminary speakers.

Be sure to check out these industry leaders speaking at Connections sessions.

Lisa Killila

eCommerce Development Manager

Cummins

Zara Fazili

Digital Enablement Leader

Cummins

Zain Syed

CRM Director

CertainTeed

Plan a trailblazing agenda.

Discover industry sessions you won’t want to miss – then add your favorites to your Connections agenda.

Wednesday, June 7

11:00 A.m. CT

Powering Seamless Captive Finance Experiences

Join your peers for a roundtable discussion on the future of captive finance. Learn how Trailblazers are enriching the Driver 360 with vehicle, retail, and financial information to deliver seamless experiences across OEM and Captive touchpoints. Salesforce moderators: Rajani Sinha, Vicki Poponi, Taskeen Singh

MAE Lodge Theater

12:00 p.m. CT

Data + AI + CRM for Manufacturers

Join us for a discussion on how manufacturers can leverage Data, AI, and CRM to support their channel with high quality leads. Discover how to grow subscription revenue with predictive maintenance, sell direct, and unify siloed customer data across BUs to enable enterprise-wide forecasting and sales operations. Salesforce moderators: Shiva Bhajekar, Stephen Slagle, Oneill Taylor, Dan Melsheimer, and Sumath Ghanta

MAE Lodge Theater

2:30 p.m. CT

Cummins’ Digital Transformation Journey

To be successful in B2C e-commerce, Cummins embarked on an ambitious transformation journey. Learn how the company creates customer-centered experiences using AI and new customer insights. Speakers: Lisa Killila, Cummins; Brian McGlynn, Coveo

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Old Town Theater — Campground

4:00 p.m. CT

How Manufacturers Can Increase AOV and Make Order Support Delightful

Join us to unpack how manufacturers can increase revenue with AI-driven ordering portals and cut costs with seamless order support all on the #1 CRM. Salesforce moderators: Vickie Holtmeier, Jason Illng, Michael Janney

MAE Lodge Theater

Thursday, June 8

9:00 a.m. CT

Diving into Customer Journey Mapping

Reviewing best practices of Journey Strategies and receive tips on how to improve your customers digital experiences by planning before creating. Salesforce moderator: Heather Moran

MAE Lodge Theater

10:00 a.m. CT

Energy Roundtable: Customer Centricity in a Low Carbon Future

Join us to discuss how energy companies can optimize sales, service, and marketing to enhance customer experiences, improve go-to-market execution, and address customer challenges on their low carbon journey. Salesforce moderator: Jason Olbekson

MAE Lodge Theater

10:30 a.m. CT

Drive Personalization Across the Connected Value Chain

Learn how manufacturers can connect to their customers, partners, and employees by providing personalized sales, service, commerce, and marketing experiences on a unified platform. Speakers: Kerry Drobek, Cummins; Lester Mchargue, Salesforce

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River North Theater – Campground

11:00 a.m. CT

The Future of AI in Automotive

Join your peers for a roundtable discussion on the future of AI in automotive. Discover how Trailblazers are using AI, Data, and Automotive Cloud to create groundbreaking new driver experiences and design hyper-connected, software-defined vehicles. Salesforce moderators: Rajani Sinha, Vicki Poponi, Taskeen Singh; Partner Moderator: Jim Kaskade, Conversica

MAE Lodge Theater

12:00 p.m. CT

Data + AI + CRM for Manufacturers

Join us for a discussion on how manufacturers can leverage Data, AI, and CRM to support their channel with high quality leads. Discover how to grow subscription revenue with predictive maintenance, sell direct, and unify siloed customer data across BUs to enable enterprise-wide forecasting and sales operations. Salesforce Moderators: Shiva Bhajekar, Stephen Slagle, Oneill Taylor, Dan Melsheimer, and Sumath Ghanta

MAE Lodge Theater

12:00 p.m. CT

Unify Customer Loyalty and Rebate Data to Delight Customers

Learn how a unified customer loyalty and rebate data platform for manufacturers can accelerate sales processes, improve visibility, and market trend insights.

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Breakout One – W183

1:00 pm CT

Manufacturer Roundtable: Personalization Simplified

Join this roundtable discussion on how small-resource limited manufacturing marketing teams can leverage personalization to drive better business outcomes. Partner moderator: David Woodbeck, Bold Orange

MAE Lodge Theater

Get resources for growing customer love.

Start your free trial of Automotive Cloud.

Get 30 days to dive into a guided trial experience of Automotive Cloud with preconfigured use cases and sample data. Discover purpose-built capabilities for the automotive industry such as Automotive Cloud’s Driver Console, Vehicle Console, Household Management, and more.

Try for free >

Start your free trial of Manufacturing Cloud.

Transform your organization with purpose-built capabilities to automate processes, modernize operations, and deliver personalized service. Get 30 days to try Manufacturing Cloud and see how we can help you unify opportunities and demand forecasts, serve customers and distributors faster, and bring AI insights to your daily operations.

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Discover trends in automotive.

Get insights from 500 industry leaders on what's transforming the customer experience and driving profitable growth in the auto industry.

Download report >

Pro tips for the perfect Connections experience.

Download the Salesforce Events app.

It’s the easiest way to find your favorite sessions and build an unforgettable agenda.

Don’t miss the roundtables.

They’re the best opportunities to connect with peers and industry leaders.

Arrive fashionably early.

Our keynotes and sessions fill up fast, so show up early to claim your spot.

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