Presented Jointly by Accenture & Salesforce

While 97% of communications and technology executives agree that AI will fundamentally reshape their operations, nearly 80% report they are still trapped by "Data Debt"—fragmented data silos, slow batch updates, and legacy infrastructure that prevent real-time action.

To bridge the gap between data investment and business outcomes, Salesforce and Accenture are uniting industry thought leaders and customer Trailblazers from CityFibre and Sage, for an exclusive executive session. Learn how leading telco and technology companies are unifying zero-copy architectures with modern data platforms and industry-proven frameworks to accelerate time-to-value, power autonomous AI agents, and transform everyday customer interactions into revenue growth.

Key Session Takeaways

- Conquering "Data Debt" with Zero-Copy Architecture: Hear Accenture experts outline how to eliminate costly data duplication and streamline legacy data pipelines across your enterprise.
- Unifying Customer Data: Discover how to harmonise unstructured and structured customer, billing, and engagement data into a single, real-time source of truth.
- Trailblazer Best Practices: Firsthand stories from industry leaders on how they reduced implementation cycles from months to weeks and boosted customer retention through predictive AI.
- Operationalising Agentic AI: A look at how unified data grounds AI agents to automate complex B2B and B2C workflows, from contextualised sales to proactive churn prevention.