Agentic Commerce Day 2026
6
 ottobre 
2026
 | Milano
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12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

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12 pm

Welcome and Introductions

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  • About
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Agentic Commerce Day 2026

Martedì, 
6
 Ottobre 
2026
 | 14.00 - 19.00


Unisciti a noi per un'occasione esclusiva dedicata ai leader e ai professionisti che guidano la strategia di Digital Commerce: un pomeriggio di visione, innovazione e confronto diretto con gli esperti del settore e il product team Salesforce. 


Il panorama del Digital Commerce fino ad oggi ha messo di fronte a un bivio: da un lato soluzioni facili da usare ma poco scalabili, dall'altro piattaforme enterprise potenti ma complesse da gestire. In entrambi i casi, l'adozione dell'AI spesso si scontra con dati frammentati, rischi di sicurezza, debito tecnologico.


Il 6 ottobre questo compromesso finisce.

Vieni a scoprire la più grande release di Salesforce Commerce degli ultimi anni: Commerce Cloud unisce la semplicità d'uso alle prestazioni di livello enterprise. Una soluzione veloce nel time-to-value, pronta a scalare con il tuo business e potenziata da AI nativa, dati unificati e sicurezza by design.

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Accelera il tuo percorso verso l'Agentic Enterprise

Perché partecipare?

Visione e Innovazione — Scopri le recentissime innovazioni di Commerce Cloud per il B2C e il B2B Commerce. Dal vivo: Storefront Next, B2B Commerce Headless, Agentic Commerce Search, Shopper & Merchant Agent, Buyer Agent su WhatsApp e SMS, POS di nuova generazione e Order Management.

Get Answers to Your AI Questions

Confronto sui trend del settore — Esplora con specialisti del settore le sfide reali del Commerce oggi: dall'AI agentica alle nuove aspettative dei consumatori, fino alle strategie che stanno già generando risultati concreti.

Transform Your Organization

Networking di valore — Incontra i tuoi peer di altre aziende e gli specialisti Salesforce, in un contesto informale e stimolante dove condividere esperienze e costruire nuove connessioni.

I nostri Agentblazer

Meet the industry leaders and Salesforce experts who will be sharing their insights and expertise, helping you unlock the full potential of agentic AI.

Federico Dezi

Digital Manager

Harmont & Blaine

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 Agnes Milovecz 

Group Director of Digital Excellence

Electrolux Professional Group

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Andrea Sclauzero

Ecommerce Manager Europe

Eataly

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Umberto Tesoro 

Digital Director

Euronics Italia

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Agenda

L'agenda è in fase di definizione. I dettagli verranno condivisi a breve.

14.00

Registrazione e welcome coffee


14.30

Benvenuto e introduzione


Marco Torrisi - Regional Vice President Cloud Sales | Salesforce

Stefano Monaco - Regional Vice President | Salesforce


B2C Commerce: What's NEXT


Francesco Barzanò - Principal Solution Engineer | Salesforce


La parola al nostro Agentblazer: Eataly

Andrea Sclauzero - E-commerce Manager | Eataly

Manuel Molaschi - CTO | Grace Brigade

Valentina Urso - Cloud Account Executive | Salesforce



B2C Commerce: Innova con l'IA, guida la crescita

 

Francesco Barzanò - Principal Solution Engineer | Salesforce


La parola al nostro Agentblazer: Harmont & Blaine


Federico Dezi - Digital Manager | Harmont & Blaine

Arnaud Molé - Cloud Account Executive | Salesforce


OMS & POS: Offri un'esperienza unificata dal sito al negozio


Francesco Barzanò - Principal Solution Engineer | Salesforce

Claudia Degli Esposti - Lead Solution Engineer | Salesforce


La parola al nostro Agentblazer: Euronics Italia


Umberto Tesoro - Digital Director | Euronics Italia

Valentina Urso - Cloud Account Executive | Salesforce


B2B Commerce: Il motore per far crescere il tuo Business


Claudia Degli Esposti - Lead Solution Engineer | Salesforce


La parola al nostro Agentblazer: Electrolux Professional Group


Agnes Milovecz - Group Director of Digital Excellence | Electrolux Professional Group

Carlotta Centra - Cloud Account Executive | Salesforce

17.00 - 19.00

Networking cocktail in Terrazza


Multi-track Schedule 

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TRACk 1 

9 a.m.

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9 a.m.

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9 a.m.

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9 a.m.

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TRACK 2

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TRACK 3

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TRack 4

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Detailed Agenda

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Meet our Partners

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Resources

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Dreamforce Videos

KEYNOTE

Make sure you catch the Dreamforce Keynote.

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PRODUCT KEYNOTE

Learn about our latest Product innovations

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PRODUCT KEYNOTE

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FAQs

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Do you have a question about the event?

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Do you have a question about the event? 

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Do you have a question about the event?

Answers to frequently asked questions should be typed here. Your guests will be thrilled to read a response to this frequently asked question.

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