Wed

June

18

,

2025

Thank you Agentblazers!

We hope you enjoyed the largest AI Agent event in Zurich and that you were impressed and inspired by the sessions and live demos of our experts and customers!

In case you were not able to join, you can find some highlights and impressions of the event below.

The Opening Keynote is available on-demand

Watch Keynote

Opening Keynote

Become an Agentforce Company

Opening Keynote

Thank you Agentblazers!

Hear from our distinguished speakers.

Dario Zazzaro

Global Product Owner - Contact Management,

VF Corporation

Katharina Hornschuch

CRM & Analytics Product Owner,

Freitag

Simona Gabetti

VP & Head of ABB Salesforce Practice,

ABB

Pascal Rey

Service Owner B2B Commerce & Retail, Victorinox

Edona Rexhepi

Head of Account Management & Advisory Support,

smzh

Peter Simon

Head EMEA Business IT,

Sika

Patrick Cancedda

Salesforce Product Owner,

smzh

Tobias Knapp

Global Sustainability Director,

Le Creuset

Bastian Friedli

Senior Account Manager,

Adcubum AG

Discover how humans with Agents drive customer success.

Get inspired and

learn from pioneers

Experience the biggest technology revolution of our time. Come hear from Salesforce customers and best practices from our local experts. Get inspired by industry experts and thought leaders alike.

Scale your workforce with Agentforce.

Discover how you can quickly build, customise, and deploy autonomous AI agents to deliver entirely new experiences for customers and employees. Find out how Agents can drive productivity, increase margins, and augment the skills of every employee.

Exchange ideas with Trailblazers

Meet the entire Salesforce ecosystem of experts and trailblazers, get answers to your questions and start the next chapter of your digital transformation.

It’s more than an agenda. It’s a blueprint for success.

8:00 CET

Doors open

Pick up your badge and connect with peers over coffee.

8:30 - 9:30 cet

Registration, Breakfast Sessions & Networking

Dive into the latest for Sales, Service, Marketing, Commerce, IT, and Data. Start your day at our Breakfast Sessions with morning snacks and insights on how we bring agents to our #1 CRM apps.

9:30 - 10:30 cet

Opening Keynote: Humans with agents drive customer success together.

The Opening Keynote is a must-see, and we advise arriving early to secure your seat.

10:30 -17:00 cet

Sessions, Demos, and Networking

Continue your event journey with over 30 sessions, 20 demos, and various hands-on activations. Find solutions to your own challenges and learn how we’re bringing agents to our #1 AI CRM apps.

17:15 - 17:45 CET

Closing Keynote

The Future of Agents

17:45 - 19:00 cet

Networking Reception

Connect with your peers at the end of the day, and enjoy free food, drinks, and entertainment.

Location

Thank you to our sponsors!

Platinum Sponsors

Gold Sponsors

Silver Sponsors

Your AI journey starts here.

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