Agentforce World Tour Belgium 2026
Monday 
November 
10
, 
2025 
PST
8:30am
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6:00pm 
PST

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12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

SEPTEMBER 19

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12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

SEPTEMBER 19

9 a.m.

Welcome

Check into your hotel.

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9 a.m.

Welcome

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Become an Agentic Enterprise at Agentforce World Tour Belgium.

Tuesday 
19th 
May
, 
2026
, 08:00 - 18:00
SQUARE Brussels Meeting Centre

Get ready to unlock unprecedented success with trusted AI, real-time data, and CRM. Discover how to transform customer experiences that drive efficiency and accelerate business growth. Join us as we bring the latest innovations to Belgium. This is where you become an Agentic Enterprise.


Want to start vibe coding or build an Agent? Fantastic! Bring your own laptop and join us on the Campground for one of the hands-on workshops during the day.

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Accelerate Your AI Journey with Insights from Industry Leaders and Salesforce Experts

Learn from the Agentblazers

Hear from leaders and first-movers who are already deploying AI at scale, and gain insights into their successes and challenges.

Get Answers to Your AI Questions

Dive into the key areas that will drive your AI success, including competitive advantage, automation, data readiness, and regulatory compliance.

Transform Your Organization

Discover practical strategies for harnessing the power of agentic AI, learn how to upskill your teams, and how to create a culture ready for the future of business.

Meet our Speakers! 

Meet the industry leaders and Salesforce experts who will be sharing their insights and expertise, helping you unlock the full potential of agentic AI.

Sofia Figueiredo

VP Digital Customer Experience & Cocoa

Barry Callebaut

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Ruben Mortier

Chief Information Officer

Axepta BNP Paribas

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Ervan Pouliquen

Country Leader Belgium and Luxembourg

Salesforce

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Mark Garbutt-Jones

VP, GTM Technology

Trustpilot

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Peter Stoltz

VP, Head of CIO Office

reMarkable

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Yana Petrova

Chief Operating Officer Northern Europe

Salesforce

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Reinier van Leuken

Senior Director of AI Product Management

Salesforce

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Sophie Gray

Area Vice President Agentforce EMEA

Salesforce

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Dado Van Peteghem

Keynote speaker and author about the world of technology

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Elke Therry

Product Owner and Product Manager for Transversal Intermediary System

P&V Group

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Kim Maes

Expert Business Analyst Salesforce

Barry Callebaut

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Anaïs Loits

Digital Sales Director

Barry Callebaut

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Tanguy De Moor

GTM Engineer

Lansweeper

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Bernard Maes

Customer Success Data Manager

SWIFT

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Wouter Vanoppré

Associate Director CRM solution Lead

UCB

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Alexander Compernol

Director of Data Governance & Strategy EMEA

Bridgestone

 

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Dominique Gilles

Global Business Lead, Service Lifecycle Management
Siemens

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Donald Penley

Service Business Process Manager

Atlas Copco

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Stéphane Sloodts

Channel Marketing Manager

Proximus

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Pieter Saelens

Epic Portfolio Lead

Argenta

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Laurent Smekens

Partner

Deloitte Digital

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Frank Defesche

SVP & GM, Life Sciences

Salesforce

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Stephen Eustace

Senior Director, Life Sciences Industry Advisor

Salesforce

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Jan Van Den Broeck

Technical Architect

Salesforce

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Ernst Pel 

Distinguished Solution Engineer

Salesforce

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Ben De Clercq 

Service Cloud Specialist

Salesforce

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Munish Awesti

Cloud Account Executive

Salesforce

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Nicolas Vanden Bossche

Program Architect Director

Salesforce

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Ciaran McGowan

Service and Field Service Specialist

Salesforce

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Zanco Jaff

EMEA Field CDO, Data and AI

Salesforce

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Our Agenda – Your Schedule for Success

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8:00 - 9:45

Registration, Welcome Coffee and Morning Sessions

We will open the doors at 8:00 for the early birds with a welcome coffee. Explore the campground, see the newest innovations and get a chance to attend the morning sessions. 

10:00 - 11:30

Opening Keynote

Join leaders at Salesforce and leading customers like Barry Callebaut and Axepta BNP Paribas to explore what it means to become an Agentic Enterprise where humans and AI agents work together to drive customer success.

11:30 - 12:30  

 

Lunch and Networking

Enjoy the lunch and get a chance to network or relax in the campground.

11:45 - 16:30 

Sessions, demos, hands-on workshops and networking

The learning continues in the afternoon with expert-led sessions, product demos, workshops, and more.

16:30 - 17:00

Closing Keynote with Dado Van Peteghem: The Rise of The Robots 🤖

The ChatGPT moment for robots is here. For decades, robots were locked behind factory fences. Today, the hardware is evolving at breathtaking speed.


Robots are no longer fixed, blind, and repetitive. They are mobile, sensor-rich, AI-powered and increasingly humanoid. From autonomous warehouse fleets to precision surgical robots, and from robotic exoskeletons to human-shaped machines designed to walk, grasp, lift, and collaborate, we are entering the era where hardware meets intelligence.


The body of the machine is catching up with the brain. What happens when robots move through our world? When humanoid robots can operate tools, climb stairs, work night shifts, or support aging populations? How will supply chains, manufacturing, logistics, healthcare, and retail transform when labor becomes programmable?

17:00 - 18:00

Networking Reception

Join us for drinks and celebrate together with the entire BeLux Salesforce ecosystem.

Multi-track Schedule 

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TRACk 1 

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TRACK 2

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TRack 4

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Detailed Agenda

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Our Sponsors

A big thank you to all our amazing sponsors at Agentforce World Tour Belgium. 


Innovators Partners

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Our Sponsors

 Groundbreaker Partners

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Navigator Partners

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Our Sponsors

A big thank you to all our amazing sponsors at Agentforce World Tour Belgium. 

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Dreamforce Videos

KEYNOTE

Make sure you catch the Dreamforce Keynote.

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PRODUCT KEYNOTE

Learn about our latest Product innovations

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PRODUCT KEYNOTE

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© Copyright 2026 Salesforce.com, inc. All rights reserved. Various trademarks held by their respective owners. Salesforce.com, inc. Salesforce Tower, 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

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