Thursday

May

15

,

2025

Trailblazers, meet your agents! Revolutionise the way you work.

The groundbreaking AI innovations are coming to Belgium! Explore how Agentforce can help you harness the power of AI to reshape your business. Find answers about how to integrate AI into your existing systems and ensure data quality. Dive into over 40 expert-led sessions, demos, and hands-on trainings on Agents, connect with peers and discover how to innovate faster. All in one day and all for free.

Register Now

Discover how humans with Agents drive customer success.

Scale your workforce with Agentforce.

Discover how you can quickly build, customise, and deploy autonomous AI agents to deliver entirely new experiences for customers and employees. Find out how Agents can drive productivity, increase margins, and augment the skills of every employee.

Get inspired and learn from the best.

Learn from AI leaders and experts. Get inspired by companies like Pandora who give shoppers a 24/7 expert to inspire their choices. Hear from the best, dive into the latest innovations, and create your blueprint for growth. Please note that all sessions are in English.

Share ideas. Discover new solutions.

This event is designed for all —whether you’re new to Salesforce or a longtime customer. Come explore the latest innovations, be inspired by industry leaders, and connect with thousands of trailblazers from the Salesforce ecosystem.

Hear from our distinguished speakers.

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It’s more than an agenda. It’s a blueprint for success.

8:00

Doors open

Pick up your badge and connect with peers over coffee.

8:30 - 10:00

Registration, Morning Sessions & Networking

Dive into the latest for Sales, Service, Marketing, Commerce, IT, and Data. Start your day at our Morning Sessions with snacks and insights on how we bring agents to our #1 CRM apps.

10:00 - 11:30

Opening Keynote

Discover how humans with Agents drive customer success. Secure your seat and do not miss the Opening Keynote.

11:30 - 12:45

Lunch & Networking

Network or chill out in the Campground, where you can experience Agentforce agents in action! Find our latest product demos, connect with industry experts, and get hands on with Agentforce.

12:45 - 16:15

Sessions & Hands-on Workshops

Continue your event journey with over 40 expert-led sessions, demos, and hands-on trainings on Agents. Find solutions to your own challenges and learn how we’re bringing agents to our #1 CRM apps.

16:15 - 18:00

Networking Reception

Connect with your peers at the end of the day, and enjoy free food, drinks, and entertainment.

Detailed Agenda

Please use the Filter Button on the Top right to filter by stages and interests (tracks)

Where innovation meets inspiration.

This isn’t just a conference. It’s an entire day of inspiration, with hands-on learning and innovation around every corner. You need to see it to believe it.

Thank you to our sponsors!

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Gold Sponsors

Silver Sponsors

Your AI journey starts here.

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