Thursday

April

17

,

2025

Trailblazers, meet your agents! Revolutionise the way you work.

The groundbreaking AI innovations just launched at Dreamforce, including Agentforce, are coming to Amsterdam. Dive into 40+ sessions, 25+ demos, and trainings to get hands on with Agents and see how to customise them for your business needs. All in one day and all for free.

Register Now

Discover how humans with Agents drive customer success.

Scale your workforce with Agentforce.

Discover how you can quickly build, customise, and deploy autonomous AI agents to deliver entirely new experiences for customers and employees. Find out in our Agentforce Zone how Agents can drive productivity, increase margins, and augment the skills of every employee through hands-on workshops and 1:1 consultations.

Get inspired and learn from the best.

Learn from AI leaders and experts. Get inspired by companies like Bridgestone Mobility Solutions, Boels Rental and Qredits on how AI is transforming their businesses. Hear from the best, dive into the latest innovations, and create your blueprint for growth. Please note that all sessions are in English.

Share ideas. Discover new solutions.

This event is designed for all —whether you’re new to Salesforce or a longtime customer. Come explore the latest innovations, be inspired by industry leaders, and connect with 3,000 trailblazers from the Salesforce ecosystem.

Meet our speakers.

more to be announced soon

Daan Odijk

Head of Data & AI, RTL

Dave Lardinois

Head of Data & Integrations, Boels Rental

Georgios Chatzopoulos

Director of Operations & Sales Enablement,

Bridgestone Mobility

Kevin Brown

Architecture Director - Client Engagement, Ayvens

Lia Bakker

Salesforce Technical Solution Designer, Qredits

It’s more than an agenda. It’s a blueprint for success.

8:00

Doors open

Pick up your badge and connect with peers over coffee.

8:30 - 10:00

Registration, Breakfast Sessions & Networking

Dive into the latest for Sales, Service, Marketing, Commerce, IT, and Data. Start your day at our Breakfast Sessions with morning snacks and insights on how we bring agents to our #1 CRM apps.

10:30 - 11:30

Opening Keynote: Humans with agents drive customer success together.

The Opening Keynote is a must-see, and we advise arriving early to secure your seat. Once the room is full, we’ll offer streaming options from other locations at the event.

11:30 - 12:45

Lunch

Network or chill out in the Campground, where you can experience Agentforce agents in action! Find our latest product demos, connect with industry experts, and get hands on with Agentforce.

12:45 - 16:00

Sessions, Demos, and Networking

Continue your event journey with over 40 sessions, 25 demos, and various hands-on activations. Find solutions to your own challenges and learn how we’re bringing agents to our #1 CRM apps.

16:15 - 18:00

Networking Reception

Connect with your peers at the end of the day, and enjoy free food, drinks, and entertainment.

Detailed Agenda

more to be announced soon

Please use the Filter Button on the Top right to filter by stages and interests (tracks)

Where innovation meets inspiration.

This isn’t just a conference. It’s an entire day of inspiration, with hands-on learning and innovation around every corner. You need to see it to believe it.

Your AI journey starts here.

Thank you to our sponsors!

Platinum Sponsors

Gold Sponsors

Silver Sponsors

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