Agentforce Summit Milano

Agentforce Summit Milano
Service, Marketing & Commerce, Tableau

17

Marzo

2026

Il futuro è già qui, ed è alimentato dall'Intelligenza Artificiale: una trasformazione radicale guidata da agenti autonomi capaci di agire, decidere e ottimizzare i processi in tempo reale. Dall'assistenza clienti attiva 24/7 alla personalizzazione del marketing, fino alla gestione intelligente dell'e-commerce e dei dati: l'era di Agentforce è ufficialmente iniziata.

Le registrazioni all'evento sono chiuse.

Accelera il tuo percorso verso l’AI con i leader del settore e gli esperti Salesforce

Impara dagli Agentblazer

Ascolta i leader e i pionieri che stanno diventando Agentic Enterprise e scopri i loro successi e le sfide affrontate.

Trova le risposte alle tue domande sull'AI

Approfondisci le aree chiave per il successo dell'AI: vantaggio competitivo, automazione, data readiness e conformità normativa.

Trasforma la tua azienda

Scopri strategie pratiche per sfruttare l'Agentic AI, potenziare le competenze dei team e creare una cultura pronta per il futuro del business.

Speaker

Prof. Francesco Billari

Rettore, Demografo

Università Bocconi

Roberta Barone

Senior Manager

PwC

Matteo Bigatti

AI Solutions Manager

Atlantic Technologies

Mauro Casalegno

Responsabile Marketing Privato

Banca di Asti

Alessandro Catanzariti

Service Line Director - Custom Solutions SL

Tinexta Innovation Hub

Marianna Colella

Marketing and Digital Director

Capri Group

Gian Piero Di Muro

Chief Technology Officer

LENE - Enel Digital Company

Mario Imparato

Equity Partner

Deloitte

Matteo Mazzola

BU Director Customer Care

Fedegari

Fabrizio Minichino

E-commerce & Digital Innovation

Capri Group

Barbara Poli

Chief Information Technology Officer

GNV

Francesco Scambia

CIO

Tinexta

Matilde Tacconi

Head of Salesforce COE

Tinexta

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Agenda

9.00

Registrazione e Welcome coffee

10.15

Welcome e introduzione

Martina Pietrobon - Marketing Director Italy | Salesforce

Marco Torrisi - Regional Vice President Cloud Sales | Salesforce

Fireside chat

Vanessa Fortarezza - SVP & Country General Manager Italia | Salesforce
Prof. Francesco Billari - Rettore, Demografo | Università Bocconi

Agentic Revolution | La nuova era del Service: Agenti, Field e ITSM

Davide Balladori - Regional Vice President Service | Salesforce

La parola ai nostri Agentblazer: Banca di Asti e PwC

Mauro Casalegno - Responsabile Marketing Privato | Banca di Asti

Roberta Barone - Senior Manger | PwC

Luca Lattuada - Account Executive | Salesforce

Agentforce Voice e l'evoluzione dell'Agentic Contact Center

Davide Balladori - Regional Vice President Service | Salesforce

Olga Eberini - Lead Solution Engineer | Salesforce

La parola al nostro Agentblazer: LENE - Enel Digital Company e Deloitte

Gian Piero Di Muro - Chief Technology Officer | LENE - Enel Digital Company

Mario Imparato - Equity Partner | Deloitte

Giovanni Alfieri - Account Executive | Salesforce

Evoluzione del Field Service: esempi di collaborazione tra persone e Agenti AI sul campo

Davide Balladori - Regional Vice President Service | Salesforce

Timoteo Rinesi - Solution Engineer | Salesforce

La parola ai nostri Agentblazer: Fedegari e Atlantic Technologies

Matteo Mazzola - BU Director Customer Care | Fedegari

Matteo Bigatti - AI Solutions Manager | Atlantic Technologies

Matteo Rupnik - Account Executive | Salesforce

Fine di uno status quo: diamo il benvenuto all'Agentic IT Service Management

Davide Balladori - Regional Vice President Service | Salesforce

Achille Franzetti - Lead Solution Engineer | Salesforce

13.00

Networking Lunch

14.30

Welcome back e introduzione

Martina Pietrobon - Marketing Director Italy | Salesforce

Marco Torrisi - Regional Vice President Cloud Sales | Salesforce

Marketing Conversazionale con Agentforce

Monica Villacampa Egea - Regional Sales Director | Salesforce

Martina Pennarola - Lead Solution Engineer | Salesforce

La parola al nostro Agentblazer: GNV

Barbara Poli - Chief Information Technology Officer | GNV

Stefano Monaco - Regional Vice President | Salesforce

La parola al nostro Agentblazer: Tinexta Innovation Hub

Matilde Tacconi - Head of Salesforce COE | Tinexta

Alessandro Catanzariti - Service Line Director - Custom Solutions SL | Tinexta Innovation Hub

Stefano Monaco - Regional Vice President | Salesforce

Agentforce Commerce: ora l’esperienza B2C e B2B è senza confini

Francesco Barzanò - Principal Solution Engineer | Salesforce

Claudia Degli Esposti - Lead Solution Engineer | Salesforce

La parola al nostro Agentblazer: Capri Group

Marianna Colella - Marketing and Digital Director | Capri Group

Fabrizio Minichino - E-commerce & Digital Innovation | Capri Group

Valentina Urso - Account Executive | Salesforce

La parola al nostro Agentblazer: Tinexta

Francesco Scambia - CIO | Tinexta

Domenico Rossi - Regional Vice President Sales | Salesforce

From Data to Value: Tableau e l'Agentic Analytics

Stefano Oddone - Solution Engineering Specialist Director | Salesforce

17.30

Chiusura dei lavori

Multi-track Schedule

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TRACk 1

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TRACK 2

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TRACK 3

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TRack 4

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Detailed Agenda

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Università Bocconi

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