Salesforce Summit Brisbane

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Experience the #1 Agentic CRM live in Brisbane

Wednesday

31st

December

,

2025

Your biggest AI questions, answered.

Join us for one groundbreaking day with real customer success stories from Aussie businesses and global Trailblazers. Explore how humans, agents, and platforms can work together to drive customer success, and get hands-on with the latest breakthroughs from Dreamforce 2026.

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One day. Limitless impact. Your move.

Learn from the Best

Enterprise AI, meets business reality. Get your biggest AI questions on ROI, governance, and scaling AI agents in production answered.

Get Answers to Your AI Questions

Dive into the key areas that will drive your AI success, including competitive advantage, automation, data readiness, and regulatory compliance.

Leave with a Plan

Whether you're still exploring or ready to scale, leave with a clear, actionable roadmap for your business.

Featured Customers and Speakers

Hear from fellow Agentblazers

Experience a full day of agentic innovation

Meet the industry leaders and Salesforce experts who will be sharing their insights and expertise, helping you unlock the full potential of agentic AI.

Malcolm Aldridge

CRM & Marketing Automation Manager

Lite N' Easy

Manuel Tirado

Head of Systems and Tools

Megaport

Nicola Sherlock

Regional Sales Director QLD/WA
Salesforce

Andrew Ward

Senior Director, Field Marketing
Salesforce

Jodi Acton

Principal, Specialist Solution Engineering
Salesforce

Brian D'Souza

Director, Solution Engineering
Slack

Joel Bretterecker

Head of Technology
TripADeal

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Agenda

Thursday 5 November 2026 | W Hotel Brisbane
Agenda subject to change. All times listed in AEST.

8:30a.m.

Doors open

Pick up your badge and connect with peers over coffee in the Campground.

9:45a.m.

Main Keynote - The Great Room

Hey AI, Meet the #1 CRM

Join leaders at Salesforce to explore what it means to become an Agentic Enterprise where humans and AI agents work together to drive customer success.

10:45a.m. - 11:15am

Morning Tea

After the keynote, join us in the Campground for morning tea and fuel up before the day's sessions.

10:45a.m - 12:15pm

Studio One

Take your Service Strategy from Good to Great Workshop

11:15a.m

The Great Room

Context Is Your AI Advantage with Data 360.

11:50a.m

The Great Room

Marketing: A New Model for Growth.

12:20p.m.

Lunch

Enjoy a provided lunch and take the opportunity to network or relax in the Campground.

12:45p.m - 2:15p.m

Studio One

Get Started with Marketing Cloud Next Workshop.

Required equipment: Please bring your own laptop to participate.

1:20p.m.

The Great Room

Unlock Your Sales Team's Full Potential with Slack

1:55p.m.

The Great Room

Service: Drive Outcomes at Every Touchpoint.
See how Service Cloud unites humans and AI agents to deliver proactive service experiences across every channel. Includes fireside chat with Fisher & Paykel.

2:30p.m

The Great Room

Build Trust Across Data, Apps and Agents
Learn how to secure and govern your Agentic Enterprise with ironclad trust, visibility, and guardrails, featuring a fireside chat with TripADeal.

3:00p.m.

Networking Drinks

4:00p.m

Salesforce Summit Brisbane Concludes

Multi-track Schedule

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TRACk 1

9 a.m.

Welcome

Check into your hotel.

9 a.m.

Welcome

Check into your hotel.

9 a.m.

Welcome

Check into your hotel.

9 a.m.

Welcome

Check into your hotel.

TRACK 2

9 a.m.

Welcome

Check into your hotel.

9 a.m.

Welcome

Check into your hotel.

9 a.m.

Welcome

Check into your hotel.

9 a.m.

Welcome

Check into your hotel.

TRACK 3

9 a.m.

Welcome

Check into your hotel.

9 a.m.

Welcome

Check into your hotel.

9 a.m.

Welcome

Check into your hotel.

9 a.m.

Welcome

Check into your hotel.

TRack 4

9 a.m.

Welcome

Check into your hotel.

9 a.m.

Welcome

Check into your hotel.

9 a.m.

Welcome

Check into your hotel.

9 a.m.

Welcome

Check into your hotel.

Detailed Agenda

Please use the Filter Button on the Top right to filter by stages and interests (tracks)

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Resources

News

Find out how to go net zero faster with Net Zero Cloud.

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Dreamforce Videos

KEYNOTE

Make sure you catch the Dreamforce Keynote.

Watch now >

PRODUCT KEYNOTE

Learn about our latest Product innovations

Watch now >

PRODUCT KEYNOTE

Learn about our latest Product innovations

Watch now >

FAQs

Where and when will the event take place?

Salesforce Summit Brisbane will occur on Thursday, 5 November, 2026, 8:30a.m.-4:00p.m. AEDT

W Hotel

81 N Quay Brisbane QLD 4000

https://maps.app.goo.gl/Y1pPunoM1LmpkeQ8A

Where is Salesforce Summit Brisbane within the W Hotel?

Salesforce Summit Brisbane will occur within The Great Room of the W Hotel.

Can my child attend the event under my adult supervision?

Subject to our prior approval, yes, your child may attend the event under your supervision for the duration of the event. Please email us prior to the event at anzevents@salesforce.com and we will advise of any special information you need to be aware of (such as location of feeding rooms, any service of alcohol to avoid and publicity release requirements).

How much does the event cost?

The event is complimentary, excluding parking.

What's included with my registration?

Registration includes access to the Keynote, breakout sessions, Campground, as well as morning tea and a lunch.

Do I need to show identification upon entry to the event?

Yes, you will be required to show a government-issued ID to gain entry into the event. You can present either a physical or digital ID.

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