Virtual Agentforce NOW Workshop (Data Cloud)

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Wednesday | May 21, 2025

10:00AM – 12:00PM EDT

Agentforce NOW

Data Cloud Workshop

Get hands-on with Agentforce and Data Cloud.

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About the workshop

Data Cloud is transforming businesses by unifying data to power real-time customer profiles, automated actions, personalized experiences, and smarter decisions at scale. In this free, hands-on workshop, you will learn how to leverage Data Cloud and Agentforce to connect, harmonize, and activate data from across Salesforce, AWS, and other systems. Guided by Data Cloud product experts, you’ll configure data streams, unify records through identity resolution, and build personalized, real-time activations. You’ll leave with practical skills and a clear understanding of how to turn data into action across the Salesforce Platform.

Who should attend?

• Developers
• Administrators
• Architects

• IT Managers
• Consultants
• Business Analysts

Agenda

10:00aM eDT

Connect Data

Configure data streams from Salesforce and AWS, map incoming records to Data Model Objects (DMOs), and sync real-time data into Data Cloud. Learn how to build a deeply connected platform by integrating first- and third-party data sources to establish a unified, trusted profile of every customer.

10:45AM EDT

Harmonize Data

Unify records across systems using identity resolution. Define matching rules and resolution policies to merge fragmented profiles into a single, accurate customer view that powers personalized engagement with real-time context.

11:00Am EDT

Activate Data

Use the unified profile to drive real-time engagement. Build dynamic audience segments, configure activation targets, and trigger personalized journeys with Flow. Activate customer data across the Salesforce Platform and beyond to power marketing, service, and commerce experiences.

Discover Additional Resources

Watch:

Agentforce Decoded series

Watch:

Data Cloud Decoded series

Sign Up:

New Salesforce Developer Edition

April

8

–

April

9

,

2023

7:00PM

EDT

Virtual Agentforce NOW Workshop (Data Cloud)

Get hands-on with Agentforce and Data Cloud.

Register now

About the event

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Speakers

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Agenda

1:00pm ET

Welcome and Introductions

Session description goes here. Salesforce has sought to change the world for the better through technology that builds stronger relationships. Between companies and their customers. Between employees and far-flung teams.

Marie Rosecrans

1:00pm ET

Plenary Session

Session description goes here. Salesforce has sought to change the world for the better through technology that builds stronger relationships. Between companies and their customers. Between employees and far-flung teams.

Daymond John • David Heath • Randy Goldberg

1:00pm ET

Roundtable Discussion: “What Makes an Effective Virtual Event?"

Session description goes here. Salesforce has sought to change the world for the better through technology that builds stronger relationships. Between companies and their customers. Between employees and far-flung teams.

Amanda Brinkman

1:00pm ET

Session Title

Session description goes here. Salesforce has sought to change the world for the better through technology that builds stronger relationships. Between companies and their customers. Between employees and far-flung teams.

Speaker Name • SPEAKER NAME • SPEAKER NAME

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Testimonials

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Celia Martinez, Celia Martinez, SVP Marketing, Caterpillar

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