Join us for an immersive, hands-on experience as we explore the next frontier of AI. This event features two specialised workshops designed to help you automate workflows, deepen relationships, and harness the power of intelligent agents within the Salesforce ecosystem.
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Attendance Options:Â Join us for the full day or select the workshop that best fits your goals.
👉 Please bring your laptop to get the full value from the hands-on components.
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Workshop 1: Activating Agentic Marketing: Hands-On Training to Get You Started
Discover the next evolution of AI marketing. In this technical training session, you’ll learn how to leverage intelligent agents to automate complex marketing tasks, optimise campaign performance, and build more meaningful customer journeys.
Key Takeaway:Â Learn to move beyond basic automation into the world of proactive AI agents.
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Workshop 2: Prompt and Agent Builder Hands-On Workshop
Explore the behind-the-scene of Agentforce by getting hands-on with Prompt Builder, Flow and Agent Builder. In this session, you will wear the hat of a Salesforce admin in a nonprofit organisation looking to configure an agent that can provide program recommendations based on a participant needs.
Key Takeaway:Â Learn about out-of-the-box Agents and how you can set up one yourself.
Frame the opportunity:Â Understand what Agentic Marketing is, why it matters, and where it applies across citizen and stakeholder engagement.
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Get hands-on:Â Work in a guided learning environment using Salesforce AI and Agentforce to experience how AI agents can orchestrate campaigns, journeys, and personalisation at scale.
Key Takeaway:Â Learn to move beyond basic automation into the world of proactive AI agents.
Explore the building blocks:Â Understand how Prompt Builder, Flow, and Agent Builder work together to power intelligent AI agents behind the scenes.
Get hands-on:Â Step into the shoes of a Salesforce Admin at a nonprofit organisation and configure an agent that delivers personalised program recommendations based on participant needs.
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Take home practical skills: Walk away knowing how to set up and customise out-of-the-box Agents — and how to build one yourself.
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