Become an Agentblazer with Salesforce and discover how to bring humans and agents together to drive customer success.

Learn how to improve outcomes with connected data and AI-powered solutions that transform how you engage with patients, members, providers, and partners.

Get insight into the latest developments and future direction of Sales Cloud and Agentforce.

In the age of AI, data-driven marketing is key to delivering personalized, scalable customer experiences. This session explores how to unify and activate data, optimize audience engagement, and leverage AI for smarter marketing decisions. Learn best practices and real-world use cases to drive efficiency, loyalty, and growth in an ever-evolving digital landscape.

Dive into a hands-on workshop designed for pharma, MedTech, and healthcare providers, focusing on AI-powered Agent use cases. Through interactive breakout sessions, participants will work together to ideate and refine real-world applications of Agentforce, enhancing efficiency, personalization, and innovation across the healthcare ecosystem. Engage with industry peers, share insights, and explore how AI is shaping the future of customer engagement, compliance, and commercial excellence with Salesforce.