Ford's Digital Road Ahead: Customer-First Transformation

Ford's Digital Road Ahead: Customer-First Transformation

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Ford's Digital Road Ahead: Customer-First Transformation

Discover in this 2-minute video how the collaboration between Ford South America and OSF Digital transformed customer experiences, leading to significant gains in personalization and business growth.

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Driving Digital Transformation

In this insightful 2-minute video, discover how Ford South America embarked on a significant digital transformation journey, partnering with Salesforce and OSF Digital to build a truly customer-centric future.

Learn how they expanded their use of Salesforce multi-cloud solutions —including Sales, Service, and Marketing Clouds, integrated seamlessly with MuleSoft — to unify disparate data and gain a 360-degree customer view.

This strategic implementation revolutionized their customer care and marketing strategies, enabling hyper-personalized campaigns and enhancing customer loyalty. You'll see the measurable impacts, including a +95% improvement in data quality across 15 systems and a 60% reduction in time for campaign creation and deployment. Explore how Ford is setting a new standard for innovation and customer satisfaction in the automotive industry.

Speakers

Danielle Feltrin

IT Manager South America, Customer 360, Ford Motor Company

Renata Gambuggi Fernandes

Executive Sales Director, OSF Digital

Raffaele Veschi

Regional Sales Director, Salesforce

Testimonials

Our priority is based on customer satisfaction. In the last few years, with these transformational implementations that we did, leveraged by Salesforce, we are able to better know our customer using the platform now, much more data driven to offer, much better hyper personalized campaigns and attendance to our customers.

Danielle Feltrin, IT Manager South America, Customer 360, Ford Motor Company

Downloadable Resources

Read the full story

Driving Digital Transformation in the Automotive Industry: How Ford South America Built a Customer-Centric Future with Salesforce

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AGEntforce for automOtive

Empower a limitless digital workforce to support employees and customers around the clock, boosting productivity.

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OSF Digital

Read an in-depth overview of OSF Digital's implementation with Ford South America.

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