Join us for a hands-on workshop where we will provide you with practical guidance to get started and to evolve journey mapping.
As a financial services marketer, you know how important it is to provide seamless and personalized experiences across the entire customer journey, especially in the current economic environment. However, many companies struggle to meet expectations for personalized and timely digital experiences. If this sounds familiar, don’t worry! We understand and are here to help guide you forward.
We welcome you to join us for an intimate and interactive workshop with hands-on exercises, best practices, and guidance for mapping and implementing marketing journeys in your organization.
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The workshop will cover:
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- The benefits of thinking big picture about journeys
- How to set measurable goals
- Audience definition and data collection
- Content development and channel coordination
- Mapping exercises
- Peer networking
You'll receive no-fluff guidance for mapping and implementing journeys in your organization, as well as practical tips you can use the moment you return to your office.
Whether you are new to journey mapping or need some inspiration, we'll start with the basics—and then build—providing you with everything you’ll need along the way.
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