Join us at the Canada Lodge for a fireside chat with our new Salesforce Canada Country Leader, Dave Borrelli. With nearly two decades shaping Salesforce in Canada and around the globe, Dave will share his perspective on the evolving AI landscape, local success stories, and strategies to accelerate your agentic AI journey – connect, ask questions, and leave inspired.

Salesforce isn’t just talking – it’s acting. As “Customer Zero,” we’ve deployed Agentforce across support, marketing, and sales – delivering 50K+ hours saved, 100,000+ website conversations, and 40% faster lead qualification. Learn how this experience shapes how we build, test, and scale our products – so our customers get the best innovations, faster.

Join us at the Canada Lodge for a fireside chat spotlighting three of Canada’s most iconic brands, lululemon, Bell, Ritchie Bros. Together with Salesforce, these industry leaders will explore how Canadian enterprises are embracing AI to reimagine customer experiences, unlock innovation, and shape the future of business. Hear candid stories of transformation, the lessons learned along the way, and bold visions for building an agentic, AI-powered future. Walk away with fresh perspectives and practical inspiration to apply within your own organization.

Dave Borrelli, SVP, Canada Sales, Salesforce
Shadi El Baba, VP, Guest Support, lululemon

Lukas Lhotsky, President, Bell Platform Transformation

David Sholan, VP, Business Systems, Ritchie Bros.

Salesforce isn’t just talking – it’s acting. As “Customer Zero,” we’ve deployed Agentforce across support, marketing, and sales – delivering 50K+ hours saved, 100,000+ website conversations, and 40% faster lead qualification. Learn how this experience shapes how we build, test, and scale our products so our customers get the best innovations, faster.

Cristina Mondini, Director, Customer Success, Salesforce

Lauren Burns, Sr. Director, Solutions Canada, Salesforce