In the race to deliver hyper-personalised customer experiences, B2C organisations in retail, automotive, and consumer goods are becoming primary targets for sophisticated attacks. As these brands pivot toward AI driven agentic workflows to manage millions of customer touchpoints, the surface area for exploitation has never been larger.

To scale safely, IT leaders, Salesforce teams and Security teams must move beyond disjointed security approaches and embrace a model that prioritises the privacy of every piece of data. This session provides insight into securing B2C environments using the Foundationals, Configurables, and Enhanceables framework to ensure the fundamental building blocks of security, resilience and compliance.

Hear from Elaine Bagshaw, Salesforce Platform Owner at Currys, who will share their approach to building a secure environment for their customers, users and agents whilst continuing business operations with speed, flexibility and innovation.

Why You Should Attend:

• Enhancing defence in depth: Master the core Salesforce controls necessary to lock down sensitive customer data from customer details to credit profiles and maintain a Zero Trust posture across your B2C org.
• De-Risking the AI Customer Experience: Discover how to implement safeguards within your agentic architecture to ensure the security of data and interactions is preserved.
• Autonomous Threat Detection for Brand Protection: See how Security Centre, now powered with Agentforce, identifies unusual access patterns in real time allowing you to stop a breach before it becomes a headline.
• Streamlined Compliance for a Global Market: Understand how to simplify reporting and auditability to meet the evolving demands of GDPR and industry specific privacy mandates without slowing down your business.
• Securely scale the next-generation customer experience with Headless 360: Harness Salesforce's built-in security model to deliver trusted, personalised B2C experiences across every channel and touchpoint.
• Customer Perspective: Hear directly from Elaine Bagshaw, Salesforce Platform Owner at Currys, on how they are approaching security in a rapidly evolving landscape.
• Expert Q&A: Get direct answers on how to balance high velocity retail or consumer growth with enterprise grade security.