Registration and light refreshments

A high-level briefing on the shift from generative AI to autonomous agents. Learn how humans and trusted AI agents collaborate on a unified platform to scale business impact.

Lite n’ Easy is a household name to most Australians. But like many established brands, legacy systems made it impossible to unlock the value of their rich customer and product data. With the help of the team at Comet CX, they’ve deployed their first unified CDP on Salesforce Data Cloud, connecting fragmented data across the business to deliver more personalised experiences and smarter marketing.

Demo of an AI customer service agent built to support El Jannah across web, mobile, WhatsApp and Meta. The agent is connected to their knowledge base and handles common customer inquiries such as store locations, while seamlessly escalating more complex issues to customer service when required. It is designed to reduce operational load while maintaining a strong customer experience, even as the business scales its footprint.

The result is a 20% deflection of customer service cases and a 38% reduction in total cases, achieved alongside a 20% increase in store expansion.

Stretch your legs and refuel. A quick 15-minute break to grab a refreshment and network with your peers before our next live showcase begins.

Discover how Expert Wealth transformed the traditional financial planning model by turning disparate data into a high-velocity engine for client success. By integrating Data 360 and Agentforce, they moved beyond static annual reviews to a world of "Active Advice"—using real-time data signals to identify opportunities the moment they arise. This digital-first approach ensures their customers never miss a market opportunity and can fast-track the achievement of their financial goals through personalised, data-backed results. With a 30% increase in onboarding efficiency and a 50% reduction in lead qualification touchpoints, Expert Wealth proves that when you lead with "digital labor," you don't just save time—you unlock an unlimited capacity to help clients grow, protect, and enjoy their wealth

Discover how Acoustic Blinds uses an AI-powered Lead Nurturing Agent to engage, qualify, and respond to over 200 monthly leads. As lead volumes grew and sales capacity tightened, they needed a smarter way to engage potential customers. See how Agentforce enables always-on engagement and faster conversion - ensuring no lead gets left behind the curtain.

A live demo of KINTA Fitness using Agentforce to transform how they market, sell, and support customers. Three purpose-built AI agents in action: a Marketing Campaign Builder that generates targeted campaigns in minutes; a Front of House agent that deflects support cases before they hit the queue; and an Order Enquiry agent giving customers instant visibility over their purchases. The result: lower support costs, faster campaign launches, and a member experience that keeps customers coming back. AI built for real outcomes.

We will wrap up the session with key takeaways and a strategic roadmap for your AI journey. Afterward, please join us for networking drinks to connect with Sydney’s leading AI architects and partners over refreshments and harbour views.